Worldwide Seguros
Challenge:
Worldwide Seguros, with operations in multiple countries, faced the challenge of presenting their insurance services in a cohesive and engaging way across different regions. The old site lacked a modern look and was not user-friendly for clients and internal teams alike.
One of the core challenges was unifying the brand’s message across diverse markets while accounting for regional differences in language, regulations, and user expectations. Each branch operated with some level of autonomy, which had resulted in fragmented content and inconsistent visuals.
Navigating the site felt outdated and inefficient, especially for users on mobile devices. The challenge was not just modernizing the design, but building a robust platform that could serve both customer service and internal customers.
Solution:
We helped redesign the websites for Worldwide Seguros in Panama, the Dominican Republic, and the global corporate site. The new design was refreshing and aligned with their values of innovation, health, and family protection. We focused on ensuring the websites were easy to navigate, reflecting a modern, vibrant feel that complemented their brand.
Results:
Since the website launch, Worldwide Seguros has seen a significant increase in leads. The sites now serve as effective tools for their sales teams, providing easy access to relevant information that helps them showcase insurance products more effectively to clients.