Pedro Guzmán
Challenge:
Pedro Guzman, a coach specializing in personal and business development, faced challenges in gaining traction online as a newcomer to the digital space. His previous website was basic and lacked the traffic needed to build his client base, which made it difficult for him to scale his coaching services.
As a one-person brand entering a competitive coaching market, Pedro needed more than just a simple site—he needed a platform that could clearly communicate his unique voice, build credibility, and convert visitors into clients. The lack of strong branding, testimonials, and clear calls-to-action made it hard for potential clients to connect with his message or understand the value of his coaching programs.
Additionally, without content like blogs, downloadable resources, or a consistent email capture strategy, the website missed opportunities to engage visitors and grow an audience over time.
Solution:
Millstone Solutions helped Pedro revamp his online presence, offering a strategic mix of Google Ads, Facebook Ads, and content creation to build his audience back in 2019. We provided consulting and built a custom website that helped him stand out in the competitive coaching industry. We worked on refining his brand, creating a clean and modern aesthetic that resonated with his target market.
Results:
The result was a significant increase in traffic, reaching over 2,000 visitors per month—a strong outcome for a local service. We’re now working on a light website revamp to continue supporting Pedro’s growth in the digital coaching space.