My Coconut Heart
Challenge:
My Coconut Heart, a successful e-commerce platform for women’s clothing and accessories, faced a shift in their business model and needed a website revamp to reflect new product categories like kids’ apparel and books. The old platform no longer suited their expanded vision.
The main challenge was ensuring the brand’s new direction didn’t confuse or alienate their existing customer base while still making space for growth. As they introduced family-focused items and lifestyle content, the website had to evolve from a niche fashion store into a broader lifestyle destination without losing the charm and identity that had made them successful in the first place. This required a careful balance between consistency and reinvention.
My Coconut Heart needed a scalable, intuitive site that could support their evolving inventory, offer personalized customer experiences, and align with their expanding brand story as they moved into new markets and demographics.
Solution:
We began by revamping the website to focus on user experience, with features like loyalty programs, easy navigation, and multi-language support. The new site reflects a shift in brand identity, from a “Caribbean style” to a more family-oriented, inclusive platform. This new direction helps My Coconut Heart reach a broader audience, especially families looking for both women’s and kids’ apparel.
Results:
The revamped website is designed to support their new product categories and engage users with a more personalized shopping experience. This is helping My Coconut Heart expand their market presence and create a more cohesive brand image.